Reebok Always Training campaign

The number one fitness (and CrossFit) brand in the world, Reebok asked us to create an activation consisting of two parts. The brand had signed a new brand ambassador, Arie Boomsma, a well-known Dutch influencer and media personality. Arie represents everything the brand stands for, and he also owns several Reebok sponsored gyms in Amsterdam. The first part was to launch this internally, getting all trainers and stakeholders excited and educating them on Reebok’s heritage.

Client

The number one fitness (and CrossFit) brand in the world, Reebok asked us to create an activation consisting of two parts. The brand had signed a new brand ambassador, Arie Boomsma, a well-known Dutch influencer and media personality. Arie represents everything the brand stands for, and he also owns several Reebok sponsored gyms in Amsterdam. The first part was to launch this internally, getting all trainers and stakeholders excited and educating them on Reebok’s heritage.

The second part was going ‘live’ with the media, influencers and the public. For that, we created and executed a 24-hour event at Vondelgym in Amsterdam where the public could enjoy a special Reebok fitness program. We invited influencers for the kick-off that took place in the early morning on the roof of the A’dam tower, overlooking the city.

Fixers Group were responsible for all deliverables and execution of this campaign. From design and build of the event website, to the digital ticket system, video, staff, and final visuals. We are proud to have created such a successful event with such an inspiring, sportive client. 

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