SodaStream

SodaStream strives to make a difference, fighting against single-use plastic by transforming regular tap water into sparkling drinks. Tasty, easy and sustainable. Most people know the company for its environmental efforts, but few know about SodaStream’s stance on equality. No matter a person’s origin, social economic background, gender or sexual preferences, the brand believes everyone should be treated equally.

To share their message of equality with the world, SodaStream participated in Amsterdam Pride with a unique activation.

Client

SodaStream strives to make a difference, fighting against single-use plastic by transforming regular tap water into sparkling drinks. Tasty, easy and sustainable. Most people know the company for its environmental efforts, but few know about SodaStream’s stance on equality. No matter a person’s origin, social economic background, gender or sexual preferences, the brand believes everyone should be treated equally.

To share their message of equality with the world, SodaStream participated in Amsterdam Pride with a unique activation.

Fixers worked closely with Het PR Bureau for the introduction of My Only Bottle, a handbag-size reusable SodaStream bottle given away free during Pride. Product demonstrations and tastings supported the giveaway at the Rainbow Market, reaching people’s hearts with the social media tag #SodaStreamPride. A specially designed rainbow scarf was sold to promote the bottle, with €1 of every sale going to the ILGA foundation, giving back to the community.

My Only Bottle was given away while sailing in the canal parade, bringing joy to bystanders, and delivering the brand’s “For the Love Of Tomorrow” message. While Fixers helped SodaStream transform their love into action, Vice filmed inspirational couples invited to take part in the SodaStream giveaway.

22 news clippings

22 news clippings

€325 k

€325 k

media value

20 million

20 million

people reached

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